Web app
WelcomeKidsZone
The collective platform that maps out child-friendly local spots where everyone is welcomed.
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TL;DR;
WelcomeKidsZone (WKZ) is a platform that helps parents find child-friendly places in their local area, ensuring a comfortable and welcoming experience for both parents and children.
As a product designer, I was responsible for designing the WKZ platform, including the product design and overall brand design.
Our ultimate goal is for WKZ to become obsolete. We are designed to be deleted. We believe that when the app is no longer necessary, it will be a sign that the world has changed to embrace and welcome children and that families can enjoy any public space without fear of judgment or discrimination.
Context
This project has started from ‘Anti-No Kids Zone’. ’No-KidsZone’ is the phenomenon in Korea that restaurants or cafes refuse to service for customers who are with children. Instead of notifying people about places where are ’No-Kidszone’, our team thought it’s better to show places where are kids-friendly.
Problem
Parents with young children face limited options for family outings beyond "kids cafes" due to the lack of information on child-friendly establishments. Many stores do not list their "No-Kids Zone" policy on their social media or website, forcing parents to physically check or call in advance. Sharing this information on social media can also result in threats from business owners.
Goals/ Objectives
The primary goal is, to create a web app-mobile first-that allows parents with young children to find child-friendly establishments in their local area easily.
Objectives:
Create a user-friendly interface for parents to search for child-friendly places based on location and accessibility.
Maintain a verified database of child-friendly establishments (Supporters)
Promote child-friendly policies and amenities to encourage businesses to prioritize them.
Final design
Solution
Easy to scan child-friendliness
User can see the info right away from the card list how child-friendly they are. They can see they have child cutlery, high chair and stroller friendly.
Solution
Locate quickly and tell you where you are
User can see their local spots as well as their preferred area. They can easily change the location and explore wherever they want to. It tells you where you are once you chose your preferred location.
Solution
See where and how they are
For the list view and detail card, we will include a map so that users can see where the establishments are located at a glance. For the map view and detail card, instead of a map, we will show photo reviews right away since the establishments are already visible on the map.
Solution
Discovering a Wide Range of Child-Friendly Places
Our platform features a diverse range of child-friendly places, including cafes, restaurants, parks, museums, and libraries. 'WelcomeKidsZone' with reliable information, parents can easily discover and explore different options for spending time with their children in their local area.
Research
Through secondary research, user interviews and surveys, I intended to:
Understand the user’s pain points and needs;
Discover what’s the society/community’s general thinking about the no-kids zone
Document and define the user's mental model and behavioural.
Build user personas based on the research.
- Desk Research
There were survey about the ‘No-Kids zone’ from the Hanguk research company. There were 1073 people who participated to this research. Surprisingly, only 18% of people disagreed to ‘No Kids zone’ even people who have children (69%) agreed to ‘No Kids zone’
- User Interview
Four parents and four non-parents who were against "No Kids Zones" participated in this interview. The interviews highlighted the challenges faced by families due to these policies and the need for more inclusive public spaces. Some non-parents supported child-friendly businesses, and 28% of respondents opposed "No Kids Zones" as a form of child discrimination.
Persona
Based on research, we could create the main user and secondary user that we can target while we are solving the problems. We were asked to consider accessibility, inclusivity and quantity as the main keywords. They would like to know a lot of places as many as they can.
Primary persona (Main user)
Secondary persona (Future supporters)
They, GenZ, are highly interested in meaningful businesses. They value advocating against "No Kids Zone" policies and promoting inclusivity for children in public spaces.
Opportunities
"How might we create a platform that helps parents easily find and choose child-friendly establishments in their local area?"
“How might we create a community that leverages inclusivity and embraces minorities, so they feel welcomed and comfortable?”
Ideate
Based on our understanding of what users need, we developed our ideas and made a list of goals of our app and possible features that can solve users' pain points and make our app stand out from this ridiculous phenomenon.
Where we are standing. Inclusivity-Accessibility, Building community-advocating and easy to use and find places as many as users can.
Wireframe
User flow
- Design direction
As a visual thinker, after user research and defining the target audience, I started design direction while I was building wireframes and user flow.
Our key was #Children, #Potential and #Seeds_to_Bloom.
Design system
Service design
We want to extend our project (WKZ) beyond the digital realm. By distributing 'Welcome Kids Zone' stickers, we aim to build a community that values inclusivity and embraces everyone. We aim to advocate for more inclusive places, fight against 'no kids zone' policies, and foster a more inclusive local community by expanding to society in Korea. We are designed to be deleted, as our project will be considered successful when it is no longer needed.
Move forward
The first phase is about to be done. We are launching our app on 1th April. After that, we will start 2nd phase to add more features and improve usability.